June 6, 2016
BITRI participated in the just-ended 2016 Business Botswana Northern Trade Fair to promote brand awareness, mandate and projects. This year’s fair held from 25 – 29 May was themed “Connecting Ideas, Creating Opportunities” comprised of seminars, networking sessions and exhibition stalls.
Botswana Telecommunications Company Limited (BTCL) Chief Executive Officer, Paul Taylor in his official remarks said, “Entrepreneurs with resources and time can leverage and discover ways to grow by connecting with the right people at the fair to grow their ventures. You should also use the fair to identify areas you have a competitive edge on to develop and grow your business.”
Mr Taylor also urged the business community to explore other critical industries such as manufacturing, information, communications and technology, renewable energy and agriculture, opining that those are viable and have ample growth opportunities.
BITRI used the platform to introduce the improved animated version of Morabaraba; the game was popular with customers of school-going age, some of whom were their first time playing the game. BITRI representatives also presented on the flagship products in the form of the Kgalagadi Sand Building Block/ Brick Technology (KSBB) and the Seding Solar Street Lighting, with a fairly proportional amount of enquiries split between those who desire the products as final consumers and those who want to invest in the technologies. Customers were also educated on the mandate, research focus areas, collaborations as well as projects in the pipeline.
Business Botswana incoming Chief Executive Officer, Dr Raciuos Moatshe, said BNTF serves as an ideal platform for businesses to promote their products and services to a wider range of market clusters and segments as well as for professionals and players in the different sectors to share their innovation, ideas and business initiatives for promoting creative content and services.
The fair, is held on an annual basis and is organised by Business Botswana (former BOCCIM), with Francistown as the host city. BITRI was represented by the Communications Officer, Frank Rakgomo, Researcher, Natural Resources and Materials, Dr William Motswainyana, Junior Researcher, Energy, Dumisani Benard, Junior Researcher, Building Material Science, Tshiamo Ketlhoilwe and ICTAssociate, Modise Kemelo.